Teaching Medicine Case Study

Overview

47%

The ability to translate medical data into an actionable treatment plan is paramount to every clinician. Both speed and accuracy are critical here.

With this in mind, we delivered a completely new design of the learning experience that allows doctors to train online in a simple and engaging way.

"The responsiveness to feedback, the quality of their work, ability to clearly communicate what will be best for project, ability to work as a team, and a very friendly team to work with. Was very enjoyable. Very professional. Everything was transparent and honest."

Jason Waechter
founder, Teaching Medicine

The need
to split

47%

Having two app audiences, our goal was to cover the needs of both seasoned instructors and learners. At the same time, we had to remain user-friendly and accessible.

Complex to simple

47%

We focused on turning complicated workflows into an impressively simple learning experience. Our approach here is an easier navigation, clear in-app communications and plain UI.

Easy-taught, easy-learnt

47%

Theory tutorials, interactive tests, feedback from instructors and performance tracking - everything designed to facilitate the learning sessions and thus keep the users engaged.

Total  rebranding

47%

When refreshing the brand, we aimed to create styles that resonate with clinicians. From the brand logo to company's tone of voice to illustrations, we took over everything to improve brand presence both digitally and offline.