A brand-new fitness application

A brand-new fitness application

Ms Fit is a new fitness application allowing women to workout at home under the guidance of a personal coach or using the tips and programs recommended by the app.


Product strategy
Product design

MsFit - online personal coach
Home Screen MsFit

Women in Saudi Arabia were not allowed to workout anywhere except their homes. Selecto team reimagined the way they do sports by bringing workouts digital.

Based on the thorough research of cultural sensitivities as well as women’s daily routine, our team designed, built and shipped an entirely new product.

Easy workouting was given a top priority, and our approach here was a seamless exercise flow. Also, the training program could be adjusted and exercises replaced based on the preferences.

To track the progress, we added performance history and daily consumption reports that could be shared with a personal coach.

User's profile overview
Meals plan in fitness app MsFit
Online workouts in fitness app
Exercises alternatives
Exercising screen in MsFir
User's personal activity screen
MsFit app icons

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